At WEARFITS, we work with fashion brands to solve one of the biggest challenges in e-commerce: helping customers feel confident buying products they cannot physically try on. This challenge becomes even more complex when it comes to custom-made footwear, where fit, proportions, and design details play a critical role in the purchase decision.
In collaboration with Hockerty, we implemented a real-time AR shoe virtual try-on experience fully integrated with their shoe configurator backend. By enabling shoppers to visualize their exact custom shoe designs on their own feet before checkout, Hockerty transformed the online buying journey for footwear — resulting in an increase in conversion rate, higher engagement, and stronger purchase confidence.
Hockerty specializes in made-to-order fashion, offering customers the ability to fully customize their shoes—from materials and colors to patterns and finishes. While their shoe configurator was already powerful, customers still faced a common e-commerce problem:
For footwear brands, this uncertainty often leads to:
Traditional product photos and standard 3D previews do not provide the realism or confidence customers expect when buying personalized shoes online.
WEARFITS implemented a scalable virtual try-on solution for shoes, combining augmented reality try-on with a deep backend integration into Hockerty’s existing configurator.
Customers can now use their smartphone camera to try shoes on virtually in real time. The AR experience aligns the digital shoe accurately to the user’s foot, delivering a true-to-scale visualization with realistic proportions and detail.
This AR try-on works instantly from the product page, without requiring any app downloads.
Every customization choice made in Hockerty’s shoe configurator—colors, materials, textures, and design details—is passed directly to the WEARFITS virtual try-on engine.
Shoppers see:
This turns product configuration into a fully immersive shopping experience.
After launching the AR shoe virtual try-on at Hockerty, the impact was immediate:
The data confirms what many fashion brands are discovering: virtual try-on significantly reduces uncertainty and accelerates purchasing decisions, especially for custom footwear.
Footwear is one of the most challenging categories in e-commerce. Appearance is a critical factor in the buying decision. AR virtual try-on helps brands overcome this barrier by allowing customers to:
For brands like Hockerty, virtual try-on is not just a UX enhancement—it is a conversion optimization tool.
This implementation demonstrates how WEARFITS’ virtual try-on platform can be seamlessly integrated into existing e-commerce workflows, including complex product configurators.
By combining:
WEARFITS enables fashion brands to deploy virtual try-on at scale without disrupting their current infrastructure.
As customer expectations continue to rise, virtual try-on for shoes and fashion products is becoming a standard rather than a novelty. Brands that adopt AR try-on early gain a measurable advantage in conversion, engagement, and customer trust.
The Hockerty case study shows how immersive technology, when implemented correctly, delivers real business impact.
Want to know more about WEARFITS x Hockerty collaboration? Feel free to read this article at WWD.